The renovation of Hotel Araucaria’s façades is part of a broader vision to enhance the architectural character and bring an elegant modern touch to the establishment, located in the heart of La Plagne resort. The entire exterior envelope is undergoing a complete refurbishment, including aerogommage (gentle abrasive cleaning) and repainting works, in order to reveal the quality of the materials and ensure a refined, long-lasting finish.
Driven by a commitment to excellence and innovation, one of the façades will be entirely clad with photovoltaic panels, combining energy efficiency with a bold contemporary identity. This choice reflects the vision of a hotel looking towards the future, blending comfort, aesthetics and sustainable commitment within an exceptional alpine environment — a transformation that renews its appearance… while keeping its energy alive.